Ndless | The New Normal

a change agent and ideas broker for retail good

Ethical Sourcing consultancy and events agency.

Responsible business strategy | Sourcing | Events

"From suppliers to industry initiatives and partnerships, there are endless opportunities to create positive impact."

Melinda believes trade can and should benefit everyone along the value chain and is passionate in assisting businesses to develop best practice strategies tailored to their market. Seeking provenance will become the new normal and bringing forward the people behind our products, the future of how we transact.

Advising retailers on responsible business strategy, communications, partnerships and sourcing, Melinda is a trusted ethical sourcing specialist to global and local brands and experienced in identifying supply chain risks as well as opportunities for positive impact. Facilitating introductions at the supplier and industry level, as well as hosting workshops and events around supply chain traceability, sustainability and labour rights; she is committed to the benefits that arise from credible stakeholder engagement.

In a pro bono capacity, Melinda has been the Australian and New Zealand Co-ordinator for Fashion Revolution since it’s inception in 2013 and is a member of its Global Advisory Committee. She holds relationships with international and local NGO’s and multi stakeholder initiatives working in the space of trade justice and transparency in the fashion industry. Each year, Fashion Revolution co-hosts a brand only forum to galvanise and educate the Australian and New Zealand apparel industry around worker rights issues.

As former Deputy Chair of The Fair Trade Association of Australia & New Zealand, the advocacy body for the Fair Trade movement, Melinda has knowledge of Fair Trade accreditation systems and certifications as well as an understanding of the impacts and realities of operating under Fair Trade principles. 

Melinda frequently presents to business and academia and keeps up to date with developments in legislation, international protocols, market tools, industry initiatives and best practice including living wage, textile and environment standards, the circular economy and The Modern Slavery Act.

Named in the top ten of industry journal Ragtrader’s Power 30 List 2018, she has hosted Levi Strauss & Co, Patagonia, David Jones, Hanes Australasia among others, mentored emerging designers for The Council of Fashion & Textiles ‘Curated Melbourne’ programme, appears in the 2017 ABC documentary series ‘War on Waste’, is an Ambassador for The Garage Sale Trail and has been quoted in multiple media outlets including The Sydney Morning Herald, The Australian, The Age, ABC Radio National, Triple J’s HACK program and The New Zealand Herald.

Previously, Melinda owned a bricks and mortar and online retailer in Sydney specializing in sustainably sourced and fairly produced goods. In 2010, the business was a finalist in the City of Sydney Business Awards in the Fair Trade category and the Lord Mayor’s Sustainable Business Award. 

You only see what you are looking for. If you are looking to do good, I'd love to hear from you. You can reach me here or via linkedin.

Melinda Tually

copyrIGHT NDLESS 2019